Starbucks x NYT - Times Cup
CREATIVE LEAD // 2018
The Times Cup fuses the Starbucks’ coffee experience and The New York Times’ editorials. The Times Cup allows you to enjoy news highlights while savoring your coffee, doubling as a desktop clock when idle.
Interactions with the tumbler are made easier with a capacitive gesture band which facilitates effortless one-handed navigation through news highlights.
E-ink display covered exterior allows for endless pattern customizations while also keeping you updated with the latest news. This intelligent approach to coffee & news consumption saves paper cups while ensuring convenience and style in every sip.
